A Moment of Your Time
Communication can occur in a variety of mediums, each with their own unique qualities that serve a specific purpose. Everyone has different responses to each of these mediums and will find one more effective than the other based on personal preference. As such, advertisers design their messages in such a way that a large percentage of the demographic has a common factor that can be appealed to. From my point of view, visual communication is the most powerful and effective way to deliver a message. According to MIT, a study found that the human brain can process an image in as fast as 13 milliseconds. This miniscule amount of time is all that is needed to successfully deliver a message, make a statement, or trigger a memory when dealing with images. With other forms of communication, a larger amount of focus is required. If the message is literary, time is needed to read and then process the message in question. With auditory communic...