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376 Entertainment was created in Dubai when the founder was inspired by the idea of changing the view of cultural norms at the time through music.  After a producer/DJ spoke to that creator and discussed the concept of simultaneously promoting young local talent to the forefront of the music industry in the hub of the United Arab Emirates while reaching the rest of the world through common markets.

At the time, the expectations of the nationals were not to take part in the leisurely way of relieving stress and entertaining the public that is often popularized on social media platforms. A certain decorum was to be held, and is a belief that he intended the perspective on that many agreed with and wanted to be included in. 

The group decided that 376 was to make its name in music to begin with and then expand further into other industries such as travel, cuisine, media production. In addition, the religion of the country is not as rigid as it is in the rest of the Middle East which is what allowed there to be room for such expansion.

The demographic that is attempting to be reached are those that take part in numerous social events that either feature music as the main attraction or use it as the background. For the audience, 376 intends to introduce DJ's that match the audience and the atmosphere being created.

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