Perspective Lenses

  Below are my three thumbnails for the Flyer Project. While rough in style, they capture the essence of the images I am attempting to create. Thumbnail 1 will have the graphic of a silhouetted, expectant Black mother on the left. Strong text with a call to action in the center, and on the right will be a positive pregnancy test placed vertically to also symbolize an exclamation mark. At the bottom of the flyer will be a list of various supporting organizations. Thumbnail 2 will have 4 graphics of organizations, that support the cause being discussed, on the two sides. In the middle will be the call to action, and the graphic at the bottom of an EKG flatlining. Thumbnail 3 will have 2 supporting facts on either side of the flyer, to bring attention the centralized call to action. This will be above a graphic of a mother reaching out to her child with a heartbeat in the center connecting the two. At the bottom will be links to organizations that support the matter at hand.

"American women die in childbirth at a higher rate than in any other developed country, while non-Hispanic Black women are more than 3 times more likely to have a maternal death than white women in the United States, according to a review presented at the American Diabetes Association’s 80th Scientific Sessions." This is a statement taken from the website of the American Journal of Managed Care. A study conducted from 1979 to 1992 showed that the amount of deaths per 100,000 people was 25.1 for African American women, 10.3 for Hispanic women, and 6.0 for non-Hispanic white women. When conducted again between 1987 and 1996, the results showed little improvement. It is painfully evident that on top of systemic racial profiling in the justice system, there is no safety for Black Americans in the healthcare system, especially when it comes to mothers in childbirth. Research shows that it is not that white physicians are harming patients with malicious intent but that these patien...

      The last time humanity experienced a plague on par with the magnitude of COVID-19 was in 1968 when the A(H3H2) virus . Almost every factor that plays into day-to-day life is vastly different between the two time periods.  Since the rise of social media, people have been more aware of events and social welfare on a global scale. There are a plethora of dynamics that the pandemic has brought about, from those that became recluse to the world, to the corporations that capitalize on the state of events, to the voices that call out to reach out and stay connected to unite humanity in an attempt to move forward together.       It is to also be noted that the outbreak did not stop the progress of various social movements and industries which had their own impacts on the global population. This includes the awareness of mental health and methods of assistance from those that are struggling in that area. The damage that the pandemic has caused in reg...

 Though it would appear to have a great amount of space open, this is due to the fact that everything will be resized according to the actual information that would be inserted into the text box.  For the purposes of this assignment, Template 5 was used as a base. Any and all comments are welcome

      The following templates are my personal take on a professional yet creative view which does not add flair to the point of oversaturation. Rather, it keeps the focus on the information while being visually stimulating.     This approach is a direct reflection of myself as a prospective employee. Using various elements in each template, the idea was to try and distribute the different design elements across them and assemble each template in a format that would both make each section be a component that stands out but remains cohesive when incorporating the other sections.

     Communication can occur in a variety of mediums, each with their own unique qualities that serve a specific purpose. Everyone has different responses to each of these mediums and will find one more effective than the other based on personal preference. As such, advertisers design their messages in such a way that a large percentage of the demographic has a common factor that can be appealed to.     From my point of view, visual communication is the most powerful and effective way to deliver a message. According to MIT, a study found that the human brain can process an image in as fast as 13 milliseconds. This miniscule amount of time is all that is needed to successfully deliver a message, make a statement, or trigger a memory when dealing with images.      With other forms of communication, a larger amount of focus is required. If the message is literary, time is needed to read and then process the message in question. With auditory communic...